Hello!

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Thank you so much for visiting!

Please note that I am not currently taking any new orders.

So sorry for the inconvenience! 

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My name is Jen Roach and I've been making cakes for a while. I'm originally from western New York state, where I studied illustration in college. Afterwards I moved to New York City, eventually attending culinary school to study baking and pastry arts. I've since worked in many restaurants, bakeries, and catering companies, both in NYC and here in Philadelphia, where I've lived for the last several years. 

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I've been very fortunate to work for and with some amazingly talented people over the years. My beloved late mother RoseMarie taught me to bake at an early age, and I learned my more advanced kitchen skills from wonderful restaurant pastry chefs like Kate Zuckerman and Patrick Coston. I eventually lucked into an aspiring cake artist's dream job: working for and learning from the one and only Colette Peters, whom I am happy to still call my friend and mentor. 

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Many of the cakes on these pages were done as a collaborative effort, and I'm proud to have led various teams of very accomplished bakers, assemblers and decorators throughout the years.

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A note about my logo:

After years of debating how - or even whether - to take advantage of my memorable but *unappetizing* last name, I discovered the work of Polish artist Emilia Dziubak and fell in love with her gorgeous children's book illustrations, which feature charming bugs and (normally) creepy critters. I used a particular painting of hers as inspiration for my little cakeroach.  It may not be for everybody...but I think it's hilarious!